Shopify is the dominant e-commerce platform
with a large user base and very impressive growth. At present, there are more
than 4 million live stores running on the Shopify platform. There are some
·Shopify stores increased 19.9% quarter-over-quarter in 2023 Q1.
·Shopify stores increased 62% year-over-year in 2023 Q1.
As a Shopify store owner, staying ahead of your competitors is crucial in the highly competitive e-commerce landscape. Knowing what your competitors are up to can help you stay on top of the latest trends, identify gaps in the market, and create more effective marketing and sales strategies. In this blog, we’ll explore some of the best tools and tactics to help you inspect your competitors and gain an edge in the market.
1. Inspect Apps and theme on your competitors' stores
The Shopify Theme store is a website that can provide Shopify online store owners with the themes, designs, layouts, and templates to give your online shop a great look. Various themes have different styles, looks, and configurations. This thing provides the visitors with a unique experience. Shopify themes give your store a friendly and lovely glance, and it also communicates and conveys feelings that can attract prospective buyers to pay.
Koala Apps Inspector is a powerful Shopify app that allows you to inspect your competitors' stores. This app lets you see which apps and themes your competitors are using, their best-selling products, and even their customer reviews. Learn more from Shopify Theme Detector – How to Find Any Shopify Theme?
2. Know your competitors' website traffic
Tools like SimilarWeb can give you an insight into your competitors' website traffic and engagement metrics. You can see where their traffic is coming from, which pages are the most popular, and what keywords they are ranking for. This information can help you identify areas where you can improve your own website traffic and engagement.
3. Learn and analyze your competitors' store statistics
Store Leads is a
platform that provides users with access to information about over 11 million
active e-commerce stores. By searching for your competitors on Store Leads, you
can learn about their platform raking, products sold, prices, marketing
strategies, social media followers, and more. This information can help you
develop your own business strategy and stay ahead of the competition.
4. Use Google Alerts to track mentions of your competitors
Set up Google Alerts for your competitors' brand names, products, or other relevant keywords. This way, you'll get notified whenever they are mentioned online, whether it's in a blog post, news article, or social media post. This information can help you stay informed about your competitors' marketing efforts and any positive or negative reviews they may receive.
5. Check out your competitors' product reviews
Product reviews are a great way to get feedback from customers about your competitors' products. By reading reviews, you can learn about the pros and cons of each product, as well as what customers like and dislike. This information can be used to improve your own products and make them more appealing to customers.
There are a few different ways to check out your Shopify competitors' product reviews. One way is to simply visit their websites and look for the reviews section. Another way is to use a third-party review site, such as TrustPilot or Google Reviews.
6. Attend trade shows and conferences
Attending trade shows and conferences in your industry is an excellent way to keep an eye on your competitors and learn about the latest trends and innovations. Use these events to network with other business owners, gather valuable insights, and stay ahead of the game.
7. Experience your competitors’ customer service
A good customer experience can make or break a business, and it can be the difference between a customer returning for more or taking their business elsewhere.
One way to improve your customer service is to experience your competitors’ customer service firsthand. This can give you valuable insights into what your customers are experiencing and what you can do to improve your own service. You can pose as a potential customer. This is a great way to get an unbiased view of your competitors’ customer service.
BestChat is a live chat tool that allows you to track your customers' browsing history on your website, identify them across different stores, and set up chatbots and pre-made FAQs, thus satisfying your customers with 7/24 customer service.
Knowing your competitors is a critical part of staying ahead of the competition in the e-commerce world. By using a combination of the tactics and tools mentioned above, you can gain valuable insights into your competitors’ strategies, products, and services, and develop your own marketing and sales plans to stay ahead of the game. Remember to use these tools as a starting point, and always conduct your own research to stay on top of the latest trends and developments in your industry.