Business Growth

Holiday Marketing Strategies for Ecommerce

Rosina Reistetter

The business prospects for all industries and their genres had been drastically changed by COVID-19. And its economic impact is equally visible in how businesses are transforming their strategies for achieving target holiday sales in the hope that this festive season will bring a boost to their profits.

Within the next few months, there will be Black Friday, Cyber Monday, and holiday shopping. That represents a significant number of opportunities for retailers. Indeed, the frenzy of sales, deals, and holiday cheer makes it "the most wonderful time of the year" for attracting new customers and rewarding existing ones.

We sincerely hope that this article will assist you in developing your holiday marketing strategies in the midst of the Corona effect and that your business will flourish once more.

1.     Update Your Website Design

Have you ever noticed how in-person retailers decorate their stores for the holiday season? This can also be a beneficial way to improve your holiday eCommerce marketing campaigns. Updating the look of your online store for the holiday season can help to make it more memorable and engaging. It's also an excellent time to rearrange the content you promote.

If you're looking for gifts "for him," "for her," or "for kids," you can customize your homepage to show different selections of potential products worth purchasing. You could also add a new section to your homepage to highlight your most recent sales and deals.

Some eCommerce businesses even use "calendar" tools to offer a new deal every day, which keeps customers returning to the website to see what's new. Remember that no matter how you choose to improve the appearance of your store, you must still ensure that it is easy to navigate across all platforms. 61% of users will avoid a mobile website with complex navigation in the future.

2.     Create a Sense of Urgency

The holiday season is known for its deep discounts and special offers. Many businesses even reduce their profit margins in order to increase sales and brand awareness.

Limited-time offers help retailers increase sales while maintaining their brand image. To remind customers about these special offers, use enticing phrases such as "Deal of the Day" or "Deal of the Hour." You can also use a timer to show them how much time they have if they want to take advantage of the deal.

3.     Make the Most of Email Marketing

Email marketing is the most effective way to raise awareness about upcoming holiday promotions on your online store. Start email campaigns 10-15 days before the holiday season with an enticing subject line. Here are some ideas for subject lines for your consideration.

You don't want to annoy your customers by sending them emails every few hours to remind them of your sale. When you start a week or two before the holiday season sale, you give people enough time to prepare.

People can browse their preferred products and keep their shopping carts ready. They are prepared to purchase as soon as the sale becomes available.

Furthermore, by inspecting your customers' carts, you can estimate how much stock you will require when the sale goes live. You can increase your stock as needed based on the specific needs of your buyers.

Update your Holiday Ecommerce Marketing Strategy

Increasing sales for your eCommerce business during the holiday season is a top priority for many businesses. The suggestions above should help you attract more customers, increase order value, and increase your chances of making quick sales.

Keep track of your analytics from each year so you can learn from previous campaigns and invest more of your budget in the strategies that work best in the coming years.

One more thing, just keep in mind that you may always use BestChat for your Shopify store to connect with users and get the most timely interaction with them. Know your customers' needs before they leave and recommend the suitest product or service for them. 

Effectively improve satisfaction